Do Remember! The Golden Era of NYC Hip-Hop Mixtapes
Do Remember! The Golden Era of NYC Hip-Hop Mixtapes is the first comprehensive deep-dive oral and visual history of the golden era of hip-hop mixtape culture in New York City.
Do Remember! The Golden Era of NYC Hip-Hop Mixtapes
Published by Rizzoli | Available October 3rd, 2023
ABOUT THE BOOK
From street corners to corner offices, mixtapes made a huge impact on the music industry and hip-hop culture in New York City during the late ’80s, ’90s, and early 2000s. Mixtapes helped dictate what rap songs were hot in the clubs, on the radio, and in the streets, and they influenced which artists would get signed to record deals. Mixtapes also showcased which DJs had the most skills and creativity, and who had the juice to pull the illest exclusives.
Do Remember! combines the best elements of oral and pictorial histories to explore the evolution of mixtapes as a crucial component of New York City hip-hop culture. Featuring a comprehensive collection of rare mixtape cover art, never-before-seen images, vintage tracklists, and exclusive interviews with Kid Capri, Brucie B, Mister Cee, Ron G, S&S, Doo Wop, Green Lantern, Lord Finesse, Clark Kent, Bobbito, Cipha Sounds, Havoc of Mobb Deep, the late, great DJ Kay Slay, and many more, including a special foreword by Fab 5 Freddy, Do Remember! captures an era in New York City that went on to inspire future hip-hop generations all over the world.
ABOUT THE AUTHORS
Evan Auerbach is a globally recognized hip-hop historian. His career as a blogger and archivist has made him the number one source for providing rare hip-hop memorabilia to the masses. A walking encyclopedia of rap knowledge, Evan has played an essential role in revitalizing music media's nostalgia for 90s ephemera and landmark hip-hop events. His website UpNorthTrips continues to be pivotal in sparking a modern wave of obsession with rare photos, classic hip-hop flyers, promo material, and posters. In 2016, Evan co-authored No Sleep: Nightlife Flyers (1988–1999) with Stretch Armstrong.
Daniel Isenberg is a seasoned hip-hop journalist who has written for Complex, Def Jam, Pitchfork, Pigeons & Planes, and XXL, and who created the NahRight Mixtape Memories blog series highlighting legendary mixtape DJs and moments. Isenberg is also an award-winning sports and entertainment marketing creative director, a GRAMMY Award–nominated songwriter, and author of the children’s hip-hop and sports-themed chapter book My Name Is Spit: The Dunk Dance.
50 TAPES. 50 DJs. 50 YEARS OF HIP-HOP.
As we move closer toward the Do Remember! release date—10/3/23 via Rizzoli—we’ll be exploring many of the themes and topics that are covered inside the book’s 240 pages. And since we can’t press play inside the pages of a book, we’ll be using this newsletter as an opportunity to provide supplemental content and listening experiences to enhance the story of this incredibly influential time and movement in hip-hop’s history.
To align with the 50th anniversary of hip-hop, we’ll be setting this shit off with our new Do Remember! newsletter series: 50 TAPES. Each week, we’ll be posting classic NYC hip-hop mixtapes by 50 different DJs, featuring the original mixtape audio, plus cover artwork, tracklists, exclusive interviews and book previews, video content, classic mixtape imagery, rare photos, and more.
So lock in with us as we embark on our journey toward the Do Remember! release date. And if you can’t find your Walkman in that shoebox under your bed, your boombox is out of batteries, or your whip doesn’t have a cassette player anymore, no worries. We’ve got you covered with that NYC golden era hip-hop mixtape flavor.